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How it works

From the counter to their next visit.

Customers save your card. Your team records a purchase. Points update, giving them a reason to return.

Concept film · Sample brand
Actual wallet layout varies.

The customer journey

See it through your customer’s eyes.

Follow one customer, Zara, through her first month with Indigo Lane. Your staff phone is on the left, her phone is on the right.

Day 1 · At the counter

She pays. Staff type her number.

Your staff enter the mobile number and the bill amount on their phone. That is the only thing they do.

Enter the number and amount

Day 1 · In her wallet

She scans once. The card is hers.

She scans the QR at the counter and saves the card to Apple Wallet or Google Wallet. Her welcome points and this bill are already on it.

No app to install

Day 21 · On her lock screen

You have news. Her phone shows it.

Write an update in the brand app. Saved cards can show it without a per-message fee. Lock-screen alerts depend on the phone and its notification settings.

A$0 per update

Day 30 · Back in the store

She comes back for her gift.

Her card says a gift is waiting. Staff see it on their phone and tap Given. The card updates as she leaves.

Comes back on her own

Day 45 · Using her points

She spends 500 points.

A manager takes the points off in one form, with the invoice number as the reason. You give the discount in your own billing. Her card shows the new balance at once.

500 points = A$500 off

Your staff phone · Android

Counter · Flagship store

Record a bill

Mobile number

98100 12345

Bill amount

A$6,500

Add points

New customer. A join QR will show on screen.

Zara's phone · iPhone

Indigo Lane Privé

Your Indigo Lane card, on your phone.

Your name

Zara

No app to install, no password to remember.

Open my card

Using points

How a customer spends her points.

You decide what a point is worth in your rules. At A$1 a point, 500 points is A$500 off.

  1. She asks to use her points.At the counter, staff scan her card or type her mobile number. Her balance shows straight away.
  2. A manager takes them off.In Adjust points, choose Use, enter the points and a reason, such as the invoice number. Only managers and owners can do this, so points cannot be used without a senior person.
  3. You give the discount in your billing.Take the amount off the bill in the billing system you already use. Nothing about your billing changes.
  4. Her card updates.The new balance shows on her card within moments, and the line appears in her history with the reason.

Gifts work differently. A scratch-card gift is not paid with points. When it is ready, any staff member taps Given and the gift is marked as used.

Who does what

You run the shop. We run the card.

What you do

  • Set up your card once, at your own pace.
  • Staff record each bill from a phone.
  • Write an update when you have news.
  • Decide the points, tiers and gifts.

What we do

  • Build and sign your Apple Wallet and Google Wallet cards.
  • Update every saved card when points change.
  • Send card updates with no per-message fee. Phone settings control alerts.
  • Keep your customers' data separate and secure.
  • Help your team when they get stuck.
Start your free trial

Create your brand, then choose your design and rewards. No payment details needed to start.

How can I help?

LoyaltyFold helps you create your own branded loyalty card. Customers save it to their wallet, and staff record qualifying purchases or visits at the counter to add points or stamps.